Services - Marketing
The effective way we market your property will make a significant difference to how quickly we can sell it, and the price that we can achieve for you. We always aim to achieve the best possible results for our clients, so we spend a great deal of time taking care of the finer details and making sure we present your property in the best possible way.
We now offer 3 marketing options as listed below:
Our PREPARE ONLY, LOW KEY and FULL MARKETING options use a combination of the following:
We design every set of sales particulars ourselves, so that your property's details will be unique. We prefer to concentrate on the reasons why a buyer needs to view, and ultimately live in your property, so you'll find more emphasis on lifestyle details than the number of radiators or telephone points! We prepare all our particulars in draft and send them to you for approval, then we'll change anything you're not happy with - as long as it complies with the Property Misdescriptions Act 1991, of course.
The first thing that people notice about your property is its appearance - so we believe it's absolutely vital that we use the best possible photographs when promoting it, and we take lots of them. We set the photo shoot up, making sure the pictures are taken from the best angles and removing any obvious distractions. We use good quality equipment designed to enhance the appearance of indoor rooms and outside spaces. We do use a wide angle lens but we're not fans of 'fish eye' lenses as we think they can be misleading and make rooms look bigger than they actually are. We hate to disappoint.
We prepare floor plans for all our properties, because in our experience we've found that they really help potential buyers get a feel for your home and remember its layout. It's good for helping people work out where they'll put their furniture, and for helping them visualise ways of changing the space to suit their own individual needs.
Our mailing register
Our industry leading estate agency software package gives us the power to contact hundreds of people on our mailing register by email, presenting them with full sales particulars, as soon as a suitable property becomes available. We make a point of keeping in touch with our register of applicants to keep them informed of new properties, ensure that their requirements haven't changed, and also, importantly, that they can afford the properties they are looking at.
These days, most people begin their search for a home online, and we're well equipped to cater for this with our website www.mortimerandgausden.co.uk . The website is fully functional and gives buyers the option to view particulars and floor plans, EPC ratings and location maps – and then request a viewing online. We also market properties on: Rightmove.co.uk.
Local Press Advertising
Many people also browse the local press when looking for a new home, so we also market your property this way. Local press is fundamental to our marketing, although we know that many agents now believe it's an expensive way to sell properties and prefer to only advertise in free newspapers. We have a great working relationship with the Bury Free Press and West Suffolk Mercury which means we can often obtain editorial for our properties in addition to regularly advertising, using good sized boxes, descriptive text and quality photos.
We display our properties prominently in our large office window as well as in the office itself. Having an office in the town means we are always here if you want to drop in and talk about the progress of your sale, or anything else to do with your property – the kettle is always on!
For Sale Boards
Our distinctive 'for sale' boards stand out and are instantly recognisable. We believe that a board really does help to sell a house, we don't insist that you have one (it's your home, after all) but we usually recommend that you do.